The New Tribe.

topic posted Tue, December 20, 2005 - 12:27 PM by  Elliot
Since Wade's let the January cat out of the bag -- see tinyurl.com/akmoh -- I thought I'd open a direct channel for talking about the larger concepts that are driving what is going to be the largest redesign of the site, ever.

Yes, ever.

A little background on me: I'm the designer of tribe. I'm responsible for just about everything you see here, from both a visual and user interface design standpoint -- and on a few features, too. I've been here since design started in early 2003, and hopefully I can offer you some context on the reasoning behind our decisions.

My goals with the new design were to accomplish the following:

- Better communicate to the casual user what Tribe is all about
- Simplify access to major sections of content (top-level navigation)
- Organize buttons and other controls in more consistent locations, so everything is with easy and familiar reach, from page to page
- Standardize our page layouts
- Lay a foundation for a simpler, expandable member experience (starting with the My Tribe.net section)

We decided to tackle several unrelated, yet significant issues as well:

- Make content posted to tribes easier to discover
- Find better places for ads on discussion topics and other pages
- Address inconsistencies between content item types
- Accommodate users who browse tribe with large displays
- Assist power users who are members of many tribes, like to browse photos, track posts in their networks, etc.

The overall result (of which you're getting a small peek at now) has been to take all of the varied functionality that we've built into Tribe, and to flatten it out a bit, and move some things around. We've made a conscious effort to remove hardly anything at all. Instead, the focus has been on exposing everything that you can do on the site: providing better views onto content, and new ways to slice and dice information so that you can get at something that interests you.

I'll let you in on a little secret: the stuff you'll see in January is just the beginning. What we have in mind is too large to put into a single release, and so we've scheduled many of the appearance-oriented modifications to come out first. This will make room for us to insert the more ambitious changes a bit later (and time for users to get used to getting around the site).
posted by:
Elliot
SF Bay Area
  • Re: The New Tribe.

    Tue, December 20, 2005 - 12:53 PM
    very cool. I am excited to see what power user stuff you guys come up with. I also hope this helps alot with the difficultly some people have in finding their way around. Looks like it might.

    oh and thanks for giving us a heads up.
    • Unsu...
       

      Re: The New Tribe.

      Mon, January 9, 2006 - 9:27 PM
      so basically this is a done deal and this is the way it's gonna look, huh?

      Pooh, is all I can say. Just pooh, Elliott.
      • Unsu...
         

        Re: The New Tribe.

        Mon, January 9, 2006 - 11:32 PM
        The red bubbles you have along the top on the new look with "Tribes" "Location" etc, are there color options for those. They are kind of, well they look like they should be in a detergent commercial kind of.
        • Unsu...
           

          Re: The New Tribe.

          Mon, January 9, 2006 - 11:33 PM
          otherwise its appears to look ok (except for a new posting issue I put on the new look tribe)
  • Re: The New Tribe.

    Tue, January 10, 2006 - 6:29 AM
    People hate change. Change is inevitable, people. You can't stop the change.

    There are a bunch of negative nellies poo-pooing this all. But maybe I'm just an optomist. It never occurred to me on my own that I ought to hate Jar Jar.
    • Re: The New Tribe.

      Tue, January 10, 2006 - 7:14 AM
      I read in "newest first" mode. I'm getting confused by seeing the original message repeat at the top and bottom. If you're going to repeat, please make the top-post look obviously different--and make it easy to skip to the newest reply. Some of those messages are really long!
      • Re: The New Tribe.

        Tue, January 10, 2006 - 9:13 AM
        there is a bug on the newest first setting, they said it should be fixed for the big roll out.
        • Re: The New Tribe.

          Tue, January 10, 2006 - 1:59 PM
          my only problem with it (other than frustrations of learning the new ui) is the lack of names in many places where the usericons are displayed, like the tribe list of active members.

          i want to know *who* these people are, not just what their icon looks like. not to mention that some people use similar or identical icons. then it gets really confusing.
          • Re: The New Tribe.

            Wed, January 11, 2006 - 6:21 AM
            And that some people change their main pics more often that they change their shoes, but that names remain relatively consistant. I gotta get on board with that gripe.
            • Re: The New Tribe.

              Wed, January 11, 2006 - 9:40 AM
              Elliot, I do have issues with the new design and I'm chiming in (yeah, lost in the avalance of shrieking doomers), but I must say that I admire the reconceptualization. It seems coherent, and much better thought out than before.

              I'm afraid that may sound like a back-handed compliment, but it's not trying to be.

              Also, given your role as Chief Designer, how are you holding up under the less-than-laudatory deluge?
              • Re: The New Tribe.

                Wed, January 11, 2006 - 10:10 AM
                I like the bubbly look. Peopel can get so stuck in their "the way things are" mentality. I think it looks cool.
                • Re: The New Tribe.

                  Wed, January 11, 2006 - 10:21 AM
                  things i like so far:

                  1. the tribe discussions take up the whole page.....yay, more text space.

                  2. i don;t mind the thinline ads in discussions...i even liked the one i saw and would have clicked on it had i not been headed straight here (it was a green ad about fishies and the environment)


                  things i dislike so far:

                  1. well, right now my reply window is about one tenth of a giant empty screen. why?

                  2. there is, as far as i have found, absolutely no way to see all my tribes on one page anymore. i don't mind only having the ten or so most active on mytribe.net page (actually, i kinda do, but not too badly) but if yer gonna do it that way, can't you make there be at least one page that just has em all? too many clicks for tribe-heavy users otherwise.

                  i've only been playing with it for a couple minutes, but i'll keep looking.
  • Re: The New Tribe.

    Wed, January 11, 2006 - 1:12 PM
    I'll second the Other m's question to you Elliot: "How are you holding up?"

    I really appreciate that tribe is being so interactive about these changes. It can't be easy, and still tribe management is participating--not just reading--in these discussions.

    I'm a dunce when it comes to computer stuff, so I never thought I'd join this tribe. I di for two reasons: the first just to say that Tribe is something I'm really happy to be a part of and to thank you all for taking the feedback seriously; the second is because change is hard for me and your--meaning you Elliot--descriptions about the vision of things to come are so clear.

    The whining and crticism must get to you. I'm sure in the back of your mind you know it comes from people really feeling invested in tribe. Maybe that doesn't make it any easier, still I hope it does.
    • Re: The New Tribe.

      Wed, January 18, 2006 - 6:09 PM
      Sorry for not responding sooner -- it's been a busy couple of weeks.

      Any real design challenge (arguably, any real challenge, period) involves balancing one or more constraints or pressures. Everyone has goals and preferences, and I'm told that a good solution is one that satisfies many stakeholders. In rare cases, you can be great, and do something bold, rather than simply allowing your product -- the design -- to be pulled thin by everyone invested.

      I think we've done something bold here, and taken some steps to simplify and streamline what had become an overgrown product -- not in terms of the number or depth of features, but in terms of how they were being presented. We now have a firm foundation, upon which we can build the flexible, powerful product that many of our users suspect Tribe can become.

      People wouldn't be investing so much energy (positive or negative) into their feedback, if they didn't care. That's the most important part of all of this. Things like the exact color, or style of buttons, or the spacing between elements -- that we can, and will, change. We have tested it with our current users, and I'm very curious to see if it will resonate with the larger audience we hope to bring to Tribe. While it's impossible for any one of my designs to make every last user happy, I think we can and will continue to experiment with combinations that will move us forward. With all the changes that we'll have accomplished with this release, we'll have a much more robust base -- both conceptually and in terms of codebase -- to work from.

      A note on magnitude of change: I've said it before, but I am very relieved at the number and nature of complaints that have come through. They've been relatively few, and largely about cosmetic issues, and some decisions we made with the member experience. By and large, we've succeeded in overhauling an enormous website, without a single show-stopping, site-crashing, experience-mangling bug. And so, looking back on the past few months in that light, I'm extremely happy at the response.

      Anyway, I do appreciate the concern. I'm officially in my tenth year doing this kind of high-profile, technical design, and I think any designer would tell you that a) feedback is always welcome -- no matter the tone, and b) it's exciting and thrilling to have so many people using the product of your labors, daily.
      • Re: The New Tribe.

        Thu, January 19, 2006 - 1:23 AM
        >> it's exciting and thrilling to have so many people using the product of your labors, daily.

        Yeah dude. I can only imagine. Kudos on the new design and on the whole darn thing while we're at it.

        Tribe has changed my life and continues to do so. I look forward to seeing what else you guys come up with.
      • Re: The New Tribe.

        Thu, January 19, 2006 - 3:35 PM
        Damn, all I can say is that you must have a good self image and be sure of your work to be able to withstand all the withering posts.
        • Re: The New Tribe.

          Fri, January 20, 2006 - 6:07 PM
          You know, the only thing that really gets to me is the people that are leaving over this. We have some great stuff coming out shortly, and they're going to miss it.
      • Re: The New Tribe.

        Thu, January 19, 2006 - 7:19 PM
        "ny real design challenge (arguably, any real challenge, period) involves balancing one or more constraints or pressures. Everyone has goals and preferences, and I'm told that a good solution is one that satisfies many stakeholders. In rare cases, you can be great, and do something bold, rather than simply allowing your product -- the design -- to be pulled thin by everyone invested.

        I think we've done something bold here, and taken some steps to simplify and streamline what had become an overgrown product -- not in terms of the number or depth of features, but in terms of how they were being presented. We now have a firm foundation, upon which we can build the flexible, powerful product that many of our users suspect Tribe can become. "

        There are rules about breaking the rules. This is what makes people like Mozart and Beethoven great. They understood the rules and when where an how to break them. Same goes for people like Jackson Pollock and Van Gogh.

        A "Bold" change needs to work within the rules. Otherwise it becomes noise and discord. This is what tribe is becoming. I am posting here because my friends are NOT posting. They are choosing to vote with their feet.

        I have noticed on other boards that when a change like this happens the person who is in charge feels that comments like this are a personal attack. This causes them to stop listening to the constructive critisisim. In no way am I attacking the person. I am attacking an abstraction. I am suggesting though that this abstraction get an art theory book. Look up a name like Mary Blair or the words "color stylists." Also note that men and women see colors differently.

        Red symbolizes hate, war and revenge. It is the color of blood. When combined with white it becomes sacrifice and has other connotations. This is why pure red it is used for things like school colors and flags. It is the red and white that has most and I mean 99 percent ot the tribe users upset.

        In regards to corporations and stockholders. I have worked on a few stock report covers. There is a reason that art school exists. Why these corporations hire graduates of such schools to make the best possible report to the shareholders.






        • Re: The New Tribe.

          Fri, January 20, 2006 - 12:20 PM
          I really like the smaller ads in the middle of the thread.

          I can admire what you are trying to do, and deeply appriciate tribe. I have found it to be a fantastic resource. I am worried though that it won't be such a wonderful resource if people are driven out.

          Please change the cosmetics. I know you can't please everyone, but I think that most people really dislike this one. It hurts. The red is terrible. I really enjoy more organic colors and a softer look.
          Please show all my tribes on one page again.
          I really like the How many people have been here today feature. Its fun. My husband and I have a running duel.
        • Re: The New Tribe.

          Fri, January 20, 2006 - 6:03 PM
          The color turned out a little more red than we wanted. I'm working on it, and you should see some adjustments next week.
          • Unsu...
             

            Re: The New Tribe.

            Fri, January 20, 2006 - 11:27 PM
            I can live with the red part.

            But all the white is killing me. I get a headache everytime i visit tribe. PLEASE do something about it Elliot.

            :)
  • Re: The New Tribe.

    Sat, January 21, 2006 - 2:10 AM
    Note: I also posted this in another Tribe regarding the new changes.

    I just want to voice my displeasure with the new interface because this is a forum for this topic and because I'm a long-time user of Tribe and they have asked my opinion more than once for changes they have made to the interface.

    I do not like the new interface because of the placement of the advertising, the complete disregard for the users to adapt to the new changes, the apparent concern with appealing to corporate sensibilties, and the utter sense that Tribe will submit to commercial and marketing whims instead of remaining true to its purpose. I find it atrociously egotistical of whoever designed it not to take the users into consideration. I think the general lack of connectedness to the public forum of Tribe both aesthetically and pragmatically is a major mistake and Tribe will suffer the consequences. Either that or the fans of the "old" Tribe will leave and new members will adapt right away. But who cares about the people who leave, right?

    The ones who actually liked being able to have a main page to go to instead of being insulated from the community by seperate pages. Who cares about them? Let them leave and let the designers of Tribe have their way, with the amount of money they can generate by ill-placed ads, who cares about the aesthetics of communication? Let the designers of Tribe have their way. Let them censor speech in a site that requires registration. Let them determine the constitutional rights we have, so that they can make a buck off us and have the power to publish anything we write. But who cares about the people who leave because of that? They just get in the way of progress.

    I for one am glad I'm not responsible for the changes in Tribe. Perhaps I still have some dignity and some respect for people's communication. I take issue with the general hypocritical notion that we can be induced into a state of submission and exploitation, simply because a interface designer makes money off of us going to our favorite Blog Board.

    Mark my words: Tribe will sell out just like every other Blog Board. Pretty soon it will be a pay site, with ads. One day, just as fast as these new changes happened, Tribe will be nothing more than the remnants of a decent place on the internet.
  • Re: The New Tribe.

    Sat, January 21, 2006 - 10:38 AM
    Eliot, I find your justification of your design 'revamp' utterly empty and I feel you have failed completely in the stated goals.

    This is nothing more than corporate doublethink at the cost of community- one, that if you had sufficient humility or understanding you would be serving instead of scratching your head and seeming bemused that loads of people are leaving.

    I wonder why Eliot? 'such a shame that they'll miss all this great stuff.' yeah, right dude!

    Well I for one - and about 98% of the people i associate with on tribe, don't want your 'great stuff'- we want tribe the way it was- with new improvements developed within a recognisable and evolving UI

    Has it even occured to you yet that you have REALLY SCREWED UP?

    Just interested. Or are your corporate career blinkers really that stuck that you can't see the solution is less- not more- of your clumsy, inelegant and interfering hand.

    Nothing personal- but if you don't GET IT- you may just be known forever as the guy who killed tribe!
    • Unsu...
       

      Re: The New Tribe.

      Sat, January 21, 2006 - 10:53 AM
      Seems like they forgot the most important aspect of any community: the needs of the many outweigh the needs of the few (or the corporation).

      I'm not generally a nutter, but this is so bad that the thought has crept into my head that perhaps these guys are spooks who are intentionally destroying an organized grassroots online community. I don't want to think that's the case, and it's probably not. However, the complete diregard for the massive backlash is so obtuse as to seem intentional.

      Perhaps they'll get their come-uppance when, within a few weeks, they have an interface they think is so great, but only a handful of people around to "appreciate" it.

      Those who are leaving will miss "all the great stuff"? That's like saying "Hey, sorry we took away that delicious buffet and replaced it with nutrition pills, but stick around! Soon we'll add some flavors besides vanilla! In fact, we're currently working on French Vanilla! Isn't that thoughtful?"
      • Re: The New Tribe.

        Sat, January 21, 2006 - 3:13 PM
        The new look is completly inoperative

        I am unable to find anything, and the "help" link explained nothing.
        Specifically, I am unable to find all of the tribes I belong to, and there is alot of empty space marked "advertisement" where my tribe listings end.

        How about setting it up so that we can fill that empty space with our tribe listings?

        Also, I received an e-mail from a Wendy Bean who claimed to be from your "Content/Customer Service"
        She was extremely rude to me, claiming that my profile pic violates the TOU policy. I do not see how it does. My pic does not show any genitalia whatsoever, I am wearing tights in it that do not show anything suggestive. Even if the photo IS a problem, (and I will glady fix it) why does she have to be rude?

        If there is a protocol for lodging a complaint against an employee, (if she is one) I would like to know, because I will complain.
  • Re: The New Tribe.

    Sat, January 21, 2006 - 4:18 PM
    I'll admit being a nitwit when it comes to figuring computer stuff out. When we got to play a round in the beta it took me quite a few hours to learn how it worked. After complaining on the beginning of the learning curve (on the New Tribe tribe) somewhere along the curve I realised that most of my complaints weren't valid. Having done that exploration I turned back to the old interface until the new one came online. So I'm using the new tribe for a few days and I like it. I'm very impressed how you incorporated concerns raised about the beta into it. Thanks a lot for not only putting up with the criticism, but actually using it constructively.

    Like you I'm very sorry to see people leave over this. They are conspicuous by their absences in various tribes. I don't know what the solution to that is. Except I think that tribe members and not management have more effect on that.

    With the new TOU issue I put up a few posts that did get responses from tribe employees. Wow what a tough issue that is! Maybe it's just me, but I found the reactions overly defensive as if I launched personal attacks--far from my intention. With the flap over the template changes, I was very happy to discover this tribe. I know it's not your primary role, Elliot, but you convey the positive and forward thinking vision of tribe in language that even a computer dolt like me can understand. I value Tribe highly. It's remarkable that the ideas forf success of tribe have so much convergence between users and the business model. You are blazing new ground and it's a pleasure to be a part of it.
    • Reposted Here

      Sat, January 21, 2006 - 5:59 PM
      The red is a bit much. I kinda liked the orange used before. The layout change is definately a step backward. Not seperating the topics from the listings, events, photos, and reviews is a big pain. Going from a unicolumnuar tribe list to a multi column list on the "My Home" page makes it harder to read and distinguish which of my tribes (those I am a member of) has new listings, especially with the font, color, icon, and white space use. It is much too busy. Not only that, but if you don't position the cursor icorrectly on the "myTribe" field, you get sent to the "Change Tribe City" page. Usability gets a D+
      The entire design comes off as very sophomorish and reminds me of a high school blogger site or perhaps I should say it treats the user like a subliterate, 'sure I'll buy your soap' simpleton. The preview and submit links are unreadable due to poor color contrast combined with poor font choice. If this were at least artsy fartsy, I could dig it, but as a technical writer, it seems to me that the usability study was flawed unless they wanted it to look like a Yahoo clone, then this is a success story. (


      Also, thank you Jory for screening this tribe. "I've cleaned out a LOT of those listings that were, in my opinion, useless. " I've seen some of the crap you're talking about on one of the other tribes I frequent. (eg:An African Bush Doctor's Prescription for Better Health listed on the Apple tribe)
      reply to this post
      the rev

      18
      Re: new site design

      Thu, January 19, 2006 - 9:27 PM
      I also just noticed that the only way to tell if a posting is 'new' is by a very small "new" next to the posting. The old version used a color change on the positng timestamp that made it much easier to find new posting replies. Especially when the reply is not time linear within the topic.
  • Re: The New Tribe.

    Tue, January 31, 2006 - 4:37 PM
    "We've made a conscious effort to remove hardly anything at all. Instead, the focus has been on exposing everything that you can do on the site: providing better views onto content, and new ways to slice and dice information so that you can get at something that interests you."

    In removing the names from underneath the pictures, and removing the "How you know so-and-so" features, my interest is now almost never piqued by other users, unless I happen across a post that intrigues in a tribe I am already in. Even now, when I go to their profile, I can't tell how I knew someone as easily as I could. I cast a strong vote in favor of returning this degree of usability. As it stands, my interest drifts past the user pics, rather than being snagged by the name or the breadcrumbs. Please bring back both these features! That's how I met, or found a desire to meet, quite a lot of people on Tribe. As far as I can discern after 12 days of use, these features were "sliced and diced" out almost completely. I have further rantings on this of a longer nature, but I'm sure you guys have read them by now.

    Glad I found this thread, sort of answers some questions I had.
    • Re: The New Tribe.

      Wed, February 1, 2006 - 12:01 PM
      "In removing the names from underneath the pictures, and removing the "How you know so-and-so" features, my interest is now almost never piqued by other users, unless I happen across a post that intrigues in a tribe I am already in. Even now, when I go to their profile, I can't tell how I knew someone as easily as I could. I cast a strong vote in favor of returning this degree of usability. As it stands, my interest drifts past the user pics, rather than being snagged by the name or the breadcrumbs. Please bring back both these features!"

      ditto
      • Re: The New Tribe.

        Wed, February 1, 2006 - 12:05 PM
        This is another one of those things that really depends on how different people use tribe. For instance, I'm not really here to meet new people. There are people that I *know*, as friends of friends sharing the same larger social circle, that I choose not to include as "friends" because we're not really friends. I really don't need to be constantly told how I know these people, nor do I really want to group them into my friends list. No disrepect to them, but I'm not really looking to grow my social circle at this time.

        I find most names of strangers distracting anyway. If I'm going to become friends with someone new, I prefer to get to know them through their posts. Names can be seriously wonky. If you really want to know someone's tribe name, you can just roll over their photo anyway.
        • Re: The New Tribe.

          Wed, February 1, 2006 - 12:53 PM
          Heather,

          Sadly, rollover still doesn't work on the two machines I use. Never has since the switch. I can see your point about not wanting to know too much all the time. I'm think at least the name visible, and maybe the breadcrumbs at least back where they used to be, or left for a rollover display or something. I guess the ultimate would be to be able to customize our interfaces so we either never see or always see or see only on mouseover, etc. Then we're all happy. :-)

          Cheers
          • Re: The New Tribe.

            Wed, February 1, 2006 - 1:29 PM
            I'm honestly not holding out for that kind of customization. It's a bitch to program and sucks up a lot of server resources. And it can get quickly out of hand, like myspace. I expect that if tribe ever offers that level of customization, it'll be a paid service.
        • Re: The New Tribe.

          Wed, February 1, 2006 - 2:28 PM
          In general I agree with Heather - I'm not really here to meet new people, however, as I click through tribes or throught my friends' friends lists I do like to know if I "know" someone or not.

          Occasionally I find that some in one of my tribes knows one of my IRL friends or one of my tribe friends - then I might decide to click through their profile and find out if we have anythign in common.

          I kind of liked the "how you know" feature, but it's not one of my main concerns.

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